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february 6, 2011
new life magical logo designs

happy new year. 2011, year of the metal rabbit.

"Metal gives Rabbits a more resilient demeanor than the other more quiet Rabbit. These Rabbits are very ambitious and can be quite crafty in their dealings with others." [link]

it's time to breathe new life into life magical.. i've been meaning to for awhile now. these last few years have just been so much about working, and trying to find balance. and i appreciate my privacy more in these days of constant facebook and twitter sharing, so i've been updating the website much less often. but now it's sharing time..

these are new logo tryouts for life magical. basic layouts taken from pen&paper sketches. there are a handful more concepts i have to set down. the core thought or feeling i'm trying to express with the logo is "capturing (discovering) the unexpected", as well as "playful" or "whimsical".

i like 3 and 4 because the idea is very playful to me. the shapes can take on different meanings depending on how you see things. i'm not sure how it communicates "life magical" specifically, but perhaps the logo doesn't need to have the l+m letters in them.. think about the nike swoosh.

1 and 2 are like 3 and 4, except i try to incorporate the l+m letter shapes into the design. i know, it's hard to see all that.

and yes, i totally hate the ekg monitor logo (10 and 11), but it's good to at least see ideas in a more formal presentation before you kill them off.

i'll be posting more as work on the logo develops. i'll also be looking to rework the website, as well as start introducing wedding albums for the first time (exciting yes). i know i've said this to myself before, so i'll hold off on the celebrations until we're much further along (less excited but still excited).. :)

as incentive, i'll be looking to post walk-thrus or guides that show my working process in order to help my nieces and nephew understand these processes. they're super intelligent and quite handy with their laptops nowadays. with a little guidance and some pointers, they'll be well on their way to world domination.

hey, life magical is more than just photography didn't you know?